On target?

I'm not keen on all that aggressive vocabulary you find in marketing textbooks - all about hitting, targeting, ambushing, guerilla tactics etc.

But this nice pic from Mrs Webby just has to prompt a post about targeting.

It reminds me that it's very easy to think you're targeting the right people when actually you're missing the mark by a mile. The moral of the story? Look at the issue from all angles, not just your own perspective!