A bit of an indulgence, this, so please bear with me.
When I changed the name of the business to 'Eggbox Marketing' the first thing people asked was 'why eggbox?'
There were the mundane reasons (eg all the other ideas I had for names were already taken, and I didn't want a name that was hard to spell or pronounce) and the 'marketing-speak' reasons (associations with birth, hatching, new ideas, thinking outside the box, eggheads, brainboxes etc), then the touchy-feely reasons (down to earth, fun, concrete, practical, recognisable, associations with Blue Peter, creativity and getting stuck in).
But most of all, I just love eggboxes. The eggbox is, after all, a design classic unchanged in all of our lifetimes, that lovely textured card, the interesting shapes. Egg-cellent! (Oh, I forgot to mention the fantastic potential for awful puns.)
*thanks to Mrs Webby for the slightly sinister photo!
