eTips: a brief guide to Web 2.0 & related links

I'm aware that many small business owners I meet are baffled, if not a little doubtful, about the whole social media/Web 2.0 thing. Actually most won't have heard of 'Web 2.0' as it's a bit of industry jargon. nevertheless it's something we all need to know about sooner or later!

Today's eTips is a basic introduction.

If you're looking for further resources, there are obviously tons out there; here are some I've been reading recently:

From the Journal of Direct, Data and Digital Marketing Practice, this in-depth paper on the implications of Web 2.0 for business - hefty but worth it

Caroline Middlebrook's Big Juicy Twitter Guide - Great stuff - I must read this properly all the way thru!

From Dosh Dosh, the importance of quality over quantity in blog posting and how it's just as important what you don't as what you do publish...

Copyblogger's Keyword Research for Bloggers - essential info, all free.