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March 05, 2008

E-mail marketing is still favoured for customer retention

According to this report from eMarketer, email is the number one customer retention tool for US marketers. The report also highlights that although marketers plan to spend less overall this year on direct marketing, nevertheless they plan to increase their budgets for email and SEO.

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I too agree with you the email marketing is still favoured for customer retention. This stands in number one position in communicating through different people from remote places.

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