eTips for 6th March, and related links

Is this relevant? The importance of targeting is today's eTip. The creative and the offer seem to get all the attention in email marketing - but what about timing and targeting?

Stories that have caught my eye today while researching eTips:

Can you blog away the blues? - from the Times online

Creativity vs the machine - Bill Nussey on why small companies can potentially do so well when it comes to innovation.

Some ESPs tolerate the big spammers - why?  - from the Email Experience Council