Is this relevant? The importance of targeting is today's eTip. The creative and the offer seem to get all the attention in email marketing - but what about timing and targeting?
Stories that have caught my eye today while researching eTips:
Can you blog away the blues? - from the Times online
Creativity vs the machine - Bill Nussey on why small companies can potentially do so well when it comes to innovation.
Some ESPs tolerate the big spammers - why? - from the Email Experience Council
