Things I've enjoyed reading lately ...

What social media professionals can learn from traditional PR:
Skills to be successful in integrating PR and social media

Good advice from Silverpop on what to do about 'dead' email subscribers:
3 tips to reactivate your recipients and get them engaged again

Chris Brogan does it again...fantastic post that will keep me buzzing all summer
50 ways marketers can use social media to improve their marketing

Never thought I'd be so in agreement with the Pope:
Pope hits out at consumer culture