The subject I get asked to speak about most these days is the social web. How does/should a business get involved? Does it work? How much time will it take up?
The last question usually comes after I've outlined the basics of social networking communities, photo & video sharing sites, how content is the currency of the social web, how Twitter is 'always on'... and so forth. Running a small business is already pretty full-on, and now we're expected to be blogging, Tweeting, reading, commenting and creating all day??
This month's eTips outlines a few ideas about how set aside time to build a social web presence without it taking over your life - it's something I'm still learning and I wish I had followed these tips myself about a year ago!
