Should money be spent on PPC rather than organic SEO? What about if it's public money?
I came across this post, written in January 09, complaining that the government's 'Change4Life' campaign website was being promoted in the paid listings, while its organic optimisation was being ignored.
However, checking the SERPS today, I see that the campaign website is now top of the Google rankings.
This probably illustrates the time lag between carrying out organic SEO and the results kicking in.
Using PPC to start off a campaign, while waiting for the natural indexing to happen, is a legitimate tactic. It seems that in this case the accusation of wasting the tax payers' money was a bit premature.
However, do they need to carry on running the PPC campaigns, as is still happening, now that the organic results are there?
