If you're on Twitter you can't have missed the Moonfruit campaign over the last couple of weeks.
As reported in New Media Age and on Mashable, website building company Moonfruit promoted its 10th birthday by offering 10 Macbook Pro laptops over 10 days to followers who Tweeted its brand name. Twitter users were encouraged to follow the Moonfruit twitter feed, and they've now have accrued 36,000 followers.
Moonfruit reports that In the first two days the promotion drove a 600 percent lift in traffic to its site, and doubled the number of users signing up for trials of its services.
So far so good ... except Clickz now reports that Twitter has removed the Moonfruit hashtag.
Seemed like a successful promotion to me .. but Twitter gets nothing from it. Perhaps they're looking at ways to ensure it doesn't happen quite that way again? Or are they just trying to discourage too many others to jump on this particular bandwagon?
As with all good marketing ideas, it's bound to be copied to death, in far less charming ways...
