Last week I was the guest of Louise Barnes-Johnson of FrontLine Results on her BlogTalkRadio show. Louise asked me about the legalities of email marketing - permission marketing, my interpretation of what's legal and how things have changed over the years.
If you'd like to hear all about the EC Directive and how it applies to both B2B and B2C email, you can listen to the show here. It's based on the situation in the UK although I do touch on the US also.
All views are purely my own interpretation - no legal advice is intended!
