Just a few of the many interesting and useful articles that have caught my eye recently.
The ever-readable Seth Godin on the damage done by misleading headlines or subject lines "Is it better to get a click and then annoy someone, or better to only reach the people who care?"
Getting people's attention on the social web - where do you start? In this video interview Scott Rosenberg argues that the way to be heard when everyone's talking is to listen...
How do you write effectively for the web? Not a new post, but still useful. A massive number of online writing resources gathered in one place.
Jason Falls argues that there are four styles of marketing on Twitter - I love this piece and I'm sure I'll be talking about it in a blog post soon.
Coca-Cola recently released a new social media policy, and Andy Sernovitz is impressed ... (includes a video of Coke's Andy Brown talking about it.)
