I had a go at O2 recently for not acknowledging customer complaints on Twitter, and it's an ongoing mission of mine to convince people that if social media is about conversations, the very least a business can do is to throw its Twitter followers the odd bone, yet so few do this.
This is an extract from the outtakes of a Twitter video recently shot by Lucy Waters in which she interrogated me about various things Twitter. I just thought it was a quick example worth sharing.
