This week's issue of New Media Age celebrates the fact that it's been going for 15 years. There's even some discussion as to whether 'new media' is still applicable, a bit like when the word 'new' was dropped from our coinage (yes, I still remember talking about things costing "ten new pence"!)
And although, as publisher Jamie Jouning is quoted in the NMA editorial, "things change so quickly in the digital age, you have to work hard to keep up", it's also true that things move very slowly in the offline (some would say 'real') world.
Yesterday I was at the Social Media Marketing conference in London and at the end of the day was a panel debate about the next big trends in social media. While we talked about geo-location services, a privacy backlash and more sophisticated monitoring tools, I couldn't help thinking that there are still many businesses operating with hardly more than a basic website, if that. Talk about Foursquare, crowdsourcing, social objects or the like and you will lose them right away.
Two years ago I was in the same conference centre for Social Media Influence 08 and many of the debates that were had then are still being thrashed out now.
Things move fast, but not that fast.
