I liked this quote by Steven Taylor of hospitality group Starwood in last week's Marketing Week.
"Social media has removed the 'mask' from our business. With traditional media, you could push messages, but with social media, the hotel experience is very much fed back to consumers who are making their decisions.....We also encourage every hotel manager to get involved with Trip Advisor."
How refreshing to hear a marketer talking as if he really believes social media offers a new, fresh, positive oppportunity that was missing in the days of 20th century marketing. And for someone in the hospitality sector to see Trip Advisor as something to get involved with, not an annoying pain they wish would go away.
